In today’s hyper-competitive market, data is the new currency . But not all data is created equal. Businesses that rely on primary data — the information they collect directly from customers, markets, and operations — often outperform competitors who depend only on secondary reports or third-party insights. This blog explores what primary data is , how it builds competitive advantages , and real-world company cases where it became the driver of industry leadership. What is Primary Data? Primary data is first-hand information collected directly for a company’s unique needs . Unlike secondary data (market reports, published statistics, research papers), it is: Fresh and original Relevant to the company’s objectives Proprietary and not easily available to competitors Methods of collecting primary data include: Surveys and customer feedback forms Focus groups and interviews Observations in real-world environments Pro...
Market review based on current market scenario around the world