The rise of Quick Commerce (Q-Comm) platforms like Swiggy Instamart , Blinkit , and others marks a significant shift in India’s retail sector, challenging the traditional dominance of kiranas—neighborhood stores that have been the backbone of the country’s grocery and household supply chain for decades. Quick Commerce (Q-Comm) Speed and Convenience The hallmark of Q-Comm is its promise of ultra-fast delivery—often within 10 to 30 minutes. This appeals to urban consumers who prioritize time efficiency and convenience. Whether it’s a last-minute grocery need or a forgotten ingredient for dinner, Q-Comm fulfills these demands with remarkable speed. Product Variety These platforms offer a supermarket-like range, including fresh produce, dairy, snacks, and even premium grocery items. Their inventory is curated to cater to urban tastes and preferences, often featuring niche or imported products alongside everyday essentials. Urban-Centric Model Q-Comm thrives in metro cities where high ...
Market review based on current market scenario around the world