Bazaarre-The Market Review

In today’s highly competitive business landscape, organizations must build and maintain strong connections with their audience. Two key approaches to achieving this goal are CRM (Customer Relationship Management) and Community Building . While both aim to foster customer loyalty and engagement, they do so in very different ways. Let’s break down these two powerful strategies, highlighting their roles, characteristics, and how they compare to one another. CRM (Customer Relationship Management) Purpose: CRM refers to practices, strategies, and technologies that organizations use to manage interactions with customers and potential customers. Its primary goal is to improve customer service, increase satisfaction, and build long-term relationships that enhance customer loyalty. Key Characteristics: Data-Centric: CRM systems collect and analyze customer data, such as contact information, buying history, and preferences. This data is used to enhance the customer ex...

The rise of Quick Commerce (Q-Comm) platforms like Swiggy Instamart , Blinkit , and others marks a significant shift in India’s retail sector, challenging the traditional dominance of kiranas—neighborhood stores that have been the backbone of the country’s grocery and household supply chain for decades.  Quick Commerce (Q-Comm) Speed and Convenience The hallmark of Q-Comm is its promise of ultra-fast delivery—often within 10 to 30 minutes. This appeals to urban consumers who prioritize time efficiency and convenience. Whether it’s a last-minute grocery need or a forgotten ingredient for dinner, Q-Comm fulfills these demands with remarkable speed. Product Variety These platforms offer a supermarket-like range, including fresh produce, dairy, snacks, and even premium grocery items. Their inventory is curated to cater to urban tastes and preferences, often featuring niche or imported products alongside everyday essentials. Urban-Centric Model Q-Comm thrives in metro cities where high ...

  Digital Marketing Campaign One of the most common methods of digital marketing is campaign-digital marketing. The campaign is a planned activity for getting desired digital marketing objective. For a better campaign, people need adequate budget-planning and a campaign set up for running and monitoring. Before setting up all digital-campaigns, it needs pre-evaluation, strategy, and place of target audience where you are going to launch a campaign. After launching a digital campaign, it's necessary to develop an objective to running, monitoring, revising, and finding out media specifications. Phase one for a successful digital campaign Campaign Plan Campaign Budget Campaign Set up In planning, it's too important to choose a compatible media channel for the digital-campaign. And it will help in deciding budgetary planning for your campaign. After getting every perspective of digital-campaign actual operation work begins. Second Phase - Launch When to launch Get internal approv...

When the world has upgraded the entire business to online marketplaces. It enables for having adequate knowledge of e-marketplace in order to availing service as well as selling products and services in online markets. As an online feature of every industry is information sharing and receiving it works similar to on-call market of earlier business model. And it works on displaying technology. The most of displays are banner ads, promotional videos, sponsorships, classifieds and directories. Although getting lead generation through mobile and email marketing industries opt-out common marketplaces in order to go without high technical expertise. Display ads spending has become $256 billion in 2019 from $143 billion in 2014.