Skip to main content

How digital marketing campaign works

 

Digital Marketing Campaign


One of the most common methods of digital marketing is campaign-digital marketing. The campaign is a planned activity for getting desired digital marketing objective. For a better campaign, people need adequate budget-planning and a campaign set up for running and monitoring. Before setting up all digital-campaigns, it needs pre-evaluation, strategy, and place of target audience where you are going to launch a campaign.

After launching a digital campaign, it's necessary to develop an objective to running, monitoring, revising, and finding out media specifications.


Phase one for a successful digital campaign

  • Campaign Plan
  • Campaign Budget
  • Campaign Set up

In planning, it's too important to choose a compatible media channel for the digital-campaign. And it will help in deciding budgetary planning for your campaign. After getting every perspective of digital-campaign actual operation work begins.


Second Phase - Launch

  • When to launch
  • Get internal approval for what to Launch in the campaign and share a campaign
  • Where to launch - Launch for the specific target audience

Third Phase- Monitoring

  • Data Collection
  • Finding out leads generation
  • Finding out the conversation that has been happened

Fourth Phase:

  • Campaign Analysis and Response Study
  • Optimization of Campaign accordingly 

Fifth Phase- Reconciliation of campaign

  • Adjustment to campaigns in terms of discounts, final payments, etc
  • Overall campaign and measure the parameter for which it has campaigned like click, impression, and leads.

Popular posts from this blog

Rural Market & Agriculture Sector

The agriculture sector in India isn't uniform. Due to commercialization of agri-products there is high productivity. It's called cash crop whereas some places suffer floods, poor cropping patterns due to lack of knowledge, bad soil conditions and weather dependency. Although 70% of India's population lives in over 6 lakh villages, gap in the literacy rate between urban and rural is almost 20%. Now recovery in rural is happening by setting the retail wholesale pricing by increase of the market demands and supply. The estimated GVA of agriculture in 2017-18 was 16.14 %. Vision 2025 report, India's organic business has immense potential to reach the Rs. 75000 crore mark by 2025 from Rs. 27000 crore (2015).

Self reliant economy doomed by imports

  Pandemic outbreaks came for rethinking world's fate for communication, travel and living standard. What's new normal is what will  happen  in a pandemic situation when all people of the world suffer. Consumer need is volatile where the economy is unsustainable. In the past several years this situation was getting handled by world top players.   India imported US$480 billion worth of goods from around the globe in 2019, up by 22.8% since 2015 but down by -5.7% from 2018 to 2019.   India's imports data by World top exports The following product groups represent the highest dollar value in India’s import purchases during 2019. Also shown is the percentage share each product category represents in terms of overall imports into India. Top Imports 1.       Mineral fuels including oil: US$153.5 billion (32% of total imports) 2.       Gems, precious metals: $60 billion (12.5%) 3.       Electrical machinery, equipment: $50.4 billion (10.5%) 4.       Machinery including computers:

Global Impact of Coronavirus

One doomsday scenario in which the coronavirus outbreak could cost the global economy up to $2 trillion this year. After $2 trillion shortfall in global income, COVID-19 affects oil-exporting countries and also other commodity exporters badly. China might recover from COVID-19 impact by lending as China is a crucial source of long term borrowing for developing countries.  COVID-19 has brought global recession by depressing global annual growth this year to below 2.5%, the recessionary threshold for the world economy. Central Banks are not in a position to solve this crisis alone. Their macroeconomics policy will need public investment and targeted welfare support. At present scenario, coronavirus has surpassed 100000 confirmed cases worldwide, it will make the impact more severe to the global economy.