Skip to main content

Market Trends

Home-Based Enterprises in India

  India, a land of vibrant culture and entrepreneurial spirit, thrives on the ingenuity and resourcefulness of its people. Amidst the bustling streets and urban landscapes, there lies a significant yet often overlooked segment of the economy – home-based enterprises. These businesses, operated from the comfort of one's home or nearby premises, constitute a crucial component of India's economic fabric, contributing to employment, productivity, and overall economic growth.   1. Evolution of Home-Based Workforce Over the past few decades, the landscape of home-based enterprises in India has witnessed both growth and flux. According to data sourced from the National Sample Survey, the number of home-based workers stood at approximately 47.14 million in 2004-05. This figure saw a modest increase to 49.20 million by 2011-12. However, a noticeable decline was observed in 2017-18, with the estimated count dropping to 41.85 million. Despite this fluctuation, home-based work consis

Startup Culture


Startup acceleration by digital has brought agility, fast decision making and willingness to experiment. That's why every startup needs banking transformation. In 1980s MICR cheques and 1990s computerization and adaptation of branches enabled anywhere banking. Introduction of ATM and POS purchasing make efficient working for startups and other industries and customers approach and openness to experiment are also the need of every startup.

Consumer behaviour for the change:
What consumers need is faster services and technology. A multi-pronged approach to any customer service requirement is another startup characteristic that banks have welcomed. Consumer are attentive to all changes which startup provides. That's why startups are hiring from niche areas like analytics, design, design, risk, compliance and cybersecurity for a frictionless approach to startup.