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Showing posts from January, 2021

Market Trends

Home-Based Enterprises in India

  India, a land of vibrant culture and entrepreneurial spirit, thrives on the ingenuity and resourcefulness of its people. Amidst the bustling streets and urban landscapes, there lies a significant yet often overlooked segment of the economy – home-based enterprises. These businesses, operated from the comfort of one's home or nearby premises, constitute a crucial component of India's economic fabric, contributing to employment, productivity, and overall economic growth.   1. Evolution of Home-Based Workforce Over the past few decades, the landscape of home-based enterprises in India has witnessed both growth and flux. According to data sourced from the National Sample Survey, the number of home-based workers stood at approximately 47.14 million in 2004-05. This figure saw a modest increase to 49.20 million by 2011-12. However, a noticeable decline was observed in 2017-18, with the estimated count dropping to 41.85 million. Despite this fluctuation, home-based work consis

How digital marketing campaign works

  Digital Marketing Campaign One of the most common methods of digital marketing is campaign-digital marketing. The campaign is a planned activity for getting desired digital marketing objective. For a better campaign, people need adequate budget-planning and a campaign set up for running and monitoring. Before setting up all digital-campaigns, it needs pre-evaluation, strategy, and place of target audience where you are going to launch a campaign. After launching a digital campaign, it's necessary to develop an objective to running, monitoring, revising, and finding out media specifications. Phase one for a successful digital campaign Campaign Plan Campaign Budget Campaign Set up In planning, it's too important to choose a compatible media channel for the digital-campaign. And it will help in deciding budgetary planning for your campaign. After getting every perspective of digital-campaign actual operation work begins. Second Phase - Launch When to launch Get internal approv