India, a land of vibrant culture and entrepreneurial spirit, thrives on the ingenuity and resourcefulness of its people. Amidst the bustling streets and urban landscapes, there lies a significant yet often overlooked segment of the economy – home-based enterprises. These businesses, operated from the comfort of one's home or nearby premises, constitute a crucial component of India's economic fabric, contributing to employment, productivity, and overall economic growth. 1. Evolution of Home-Based Workforce Over the past few decades, the landscape of home-based enterprises in India has witnessed both growth and flux. According to data sourced from the National Sample Survey, the number of home-based workers stood at approximately 47.14 million in 2004-05. This figure saw a modest increase to 49.20 million by 2011-12. However, a noticeable decline was observed in 2017-18, with the estimated count dropping to 41.85 million. Despite this fluctuation, home-based work consis
When the world has upgraded the entire business to online marketplaces. It enables for having adequate knowledge of e-marketplace in order to availing service as well as selling products and services in online markets. As an online feature of every industry is information sharing and receiving it works similar to on-call market of earlier business model. And it works on displaying technology. The most of displays are banner ads, promotional videos, sponsorships, classifieds and directories. Although getting lead generation through mobile and email marketing industries opt-out common marketplaces in order to go without high technical expertise. Display ads spending has become $256 billion in 2019 from $143 billion in 2014.