Skip to main content

Posts

Market Trends

Home-Based Enterprises in India

  India, a land of vibrant culture and entrepreneurial spirit, thrives on the ingenuity and resourcefulness of its people. Amidst the bustling streets and urban landscapes, there lies a significant yet often overlooked segment of the economy – home-based enterprises. These businesses, operated from the comfort of one's home or nearby premises, constitute a crucial component of India's economic fabric, contributing to employment, productivity, and overall economic growth.   1. Evolution of Home-Based Workforce Over the past few decades, the landscape of home-based enterprises in India has witnessed both growth and flux. According to data sourced from the National Sample Survey, the number of home-based workers stood at approximately 47.14 million in 2004-05. This figure saw a modest increase to 49.20 million by 2011-12. However, a noticeable decline was observed in 2017-18, with the estimated count dropping to 41.85 million. Despite this fluctuation, home-based work consis

Venture Capital Financing

Venture capital investment is a way in which investors support entrepreneurial talent with finance and business skill to exploit market opportunities to obtain long term capital gain. It's defined as an equity-related investment in the early stage of the growth-oriented business firm. In return, VC has a minority shareholding in the business and the irrevocable right to acquire it. Five important things that happen in Venture Capital investment It works in new companies to raise fund It is a long-term investment in a growth-oriented firm. Active involvement of VC firm to managements and skills High risk-return spectrum It is early finance to firms until they are established

How digital marketing campaign works

  Digital Marketing Campaign One of the most common methods of digital marketing is campaign-digital marketing. The campaign is a planned activity for getting desired digital marketing objective. For a better campaign, people need adequate budget-planning and a campaign set up for running and monitoring. Before setting up all digital-campaigns, it needs pre-evaluation, strategy, and place of target audience where you are going to launch a campaign. After launching a digital campaign, it's necessary to develop an objective to running, monitoring, revising, and finding out media specifications. Phase one for a successful digital campaign Campaign Plan Campaign Budget Campaign Set up In planning, it's too important to choose a compatible media channel for the digital-campaign. And it will help in deciding budgetary planning for your campaign. After getting every perspective of digital-campaign actual operation work begins. Second Phase - Launch When to launch Get internal approv

Self reliant economy doomed by imports

  Pandemic outbreaks came for rethinking world's fate for communication, travel and living standard. What's new normal is what will  happen  in a pandemic situation when all people of the world suffer. Consumer need is volatile where the economy is unsustainable. In the past several years this situation was getting handled by world top players.   India imported US$480 billion worth of goods from around the globe in 2019, up by 22.8% since 2015 but down by -5.7% from 2018 to 2019.   India's imports data by World top exports The following product groups represent the highest dollar value in India’s import purchases during 2019. Also shown is the percentage share each product category represents in terms of overall imports into India. Top Imports 1.       Mineral fuels including oil: US$153.5 billion (32% of total imports) 2.       Gems, precious metals: $60 billion (12.5%) 3.       Electrical machinery, equipment: $50.4 billion (10.5%) 4.       Machinery including computers:

What is stimulus package?

A stimulus is a package of economic measures put together by a Govt. to stimulate a floundering economy. The objective of a stimulus package is to reinvigorate the economy and prevent or reverse a recession by boosting employment and spending. Types of Stimulus Monetary Stimulus Fiscal Stimulus Quantitative Easing The monetary stimulus consists of cutting interest rate where fiscal stimulus has a cutting taxes or increased spending. Quantitative easing is an expansionary monetary policy in which the country's central bank purchases a large number of financial assets such as bonds from commercial banks and other financial institutions.

Role of Public Sector enterprises in India

We may enumerate below the various arguments put forth in support of the public sector in India. 1. Maximizing the rate of economic growth : Originally, the activity of the public sector enterprises was to be limited to a definite field of basic and key industries of strategic importance. There were certain fields where the private enterprise was shy to operate as they involved huge investment or risk. It was the public sector alone which could build the economic overheads such as power, transport, etc. Since then the ideological objective of capturing the “commanding heights” by the public-vector bas been duly fulfilled, it succeeded in creating the necessary infrastructural base for sustained industrial growth. It has tremendously boosted the technological capabilities. The public enterprises have firmly established the foundation for the construction of a self-generating, industrial economy. During the planned era, the public sector has-diversified its activities to cover a wide

What is BS IV

India has been following the European (Euro) emission norm, through with a lag of 7 years. BS4 norms are applicable in the most of cities in which required grade of fuel is available and rest part of the country still conforms to BS3 standard. On 29 March 2017, the Supreme Court banned the sale and registration of vehicles which were not compliant with BS4 norms. Some facts about BS3 & BS4 Although Indian automobile manufacturer had 8,24,275 BS3 vehicle inventories which market value had Rs.12,000 crore. Out of these 96,724 was a commercial vehicle, 6,71,308 were 2 Wheelers, 40,048 were 3 wheelers and 16,198 were passenger cars.  There was a need to invest Rs. 40,000 crore for upgrading BS3 standard fuel to BS4 standard fuel. Automobile manufacturer invested an additional Rs. 30,000 crore in two-component diesel particulate filter and selective catalytic reduction module. BS4 petrol and diesel have only 50ppm of sulfur as compared to 150ppm for petrol and 350ppm for die

Startup Culture

Startup acceleration by digital has brought agility, fast decision making and willingness to experiment. That's why every startup needs banking transformation. In 1980s MICR cheques and 1990s computerization and adaptation of branches enabled anywhere banking. Introduction of ATM and POS purchasing make efficient working for startups and other industries and customers approach and openness to experiment are also the need of every startup. Consumer behaviour for the change : What consumers need is faster services and technology. A multi-pronged approach to any customer service requirement is another startup characteristic that banks have welcomed. Consumer are attentive to all changes which startup provides. That's why startups are hiring from niche areas like analytics, design, design, risk, compliance and cybersecurity for a frictionless approach to startup.